Participants: Bridgette, Suzanne, Ashante, Seth, Curtis, Linsey, Juaneece, Necole, Michelle, Juliandra, Maggie
- 1 stop promotional shop (Eventbrite)
- How to get more African American support
- 40 minute marketing plan for black arts
- Lovers of black art
- Art collectors
- African American community
- O.G. Pittsburgh people
- Black students
- Black affluent people
How to reach these people
- August Wilson Center
- Kelly Str.
- Soul Pitt
- FB group (social media)
Where are they?
- Word of mouth
- FB ads
- IG ads
- Newsletters (email)
- Black-owned businesses
- Promotional hub for black arts
- Space (perform, events, incubator)
Connection of Marketing & Promotion: how to get people to come out. How to collaborate.
Nice for there to be a space where everyone can market their ideas. A one stop shop to get the word out that helps to reach people in all of the places they use.
There have been attempts in the city to do that, Donna created Soul Pitt to do that. Brother Ash came up with his own thing. Problem that the Courier doesn’t come every day. Important to be sure the whole city knows. Cultural programs don’t show up. Is it an issue of the calendar or people know but don’t show up. 90% of the audience and students are white.
Kente did a survey and found that familiarity is important. The Audience are 80% Caucasian.
Went to see Boney James and his audience was almost all Black. Lack of cohesiveness is a general thing.
Take a small group to help get the word out. Important that all of the artists help support each others
Have to meet the audience where they are – going to individual communities, Garfield, Rankin, the Hill. Get more feedback. Also need to show up for each other.
The first pop up roller skating rink started. Now competition which they don’t mind.
Supported creation of August Wilson Center. Only able to get leftover dates at Bynum and other cultural spaces. He spoke for the building of the center but it is the same situation. AWC is like a white organization where there is still no space. Not turning out to be a space that supports or represents the local artists and musicians. Pittsburgh has really great jazz musicians.
Seth – the solution is storytelling to help people become more familiar with the arts. The more people hear the more they become familiar. Need tv, word of mouth, peer pressure. People come to Pittsburgh and have no way to find out where to go.
August Wilson could be the hub for Black artists and community but they are not. What can all of us in the circle do to represent each other. What if we created 2023 to be the year of “Represent”. If there was a place that was where you could find out what is going on in Black Pittsburgh. Shouldn’t have to pay for that. Thinking about a nominal rate, like $5.00 a month.
A union of Black artists to demand the support from AWC. It was supposed to be our house. What about the August Wilson House? It is personal.
If you go to a place like Philly, the information is centralized there. Pittsburgh is a hard city, there isn’t a large black middle class.
Best to approach AWC with a solution of who is going to do what.
We welcome your comments on this subject.